Our story
A first-of-its-kind label, built in India.
Aasteen was founded on a simple, stubborn idea — that Indian streetwear deserves the same craft standards as the world’s most celebrated ateliers. When we couldn’t find a t-shirt that met our standards, we made our own.
Every silhouette is engineered around heavyweight combed cotton, considered proportions, and clean construction. No shortcuts. No trend cycles. Built to be worn, and re-worn, for a decade.
The Founders
Four names. One label.
01
Ritu Raj
Co-founder · Vision
02
Smit Chourasiya
Co-founder · Product
03
Nishant Prakash
Co-founder · Design
04
Ankit Kumar
Co-founder · Operations